| A | B |
|---|
| product extension | a product warranty is an example of |
| quality | product lines can involve variation in size, brand and THIS |
| trademark | legal protection of words and symbols used by a company |
| preference stage | consumers view brands as valuable in stage of the brand recogntion |
| winning teams | Top college sport's coaches are paid million-dollar salaries to produce these |
| WNBA | NBA salaries aresignificantly higher than this group |
| novelty | a product is considered THIS in the introduction stage |
| small venues | these types of venues often must charge more for tickets in order to cover the cost of obtaining the entertainer |
| coaches and athletes | key to having a successful athletic team is attracting stars of these |
| 5 levels of brand recogntion | nonrecognition, rejection, recognition, preference, insistence |
| nonrecognition | first stage of brand recognition |
| winning | The bottom line for college sports |
| NCAA | organization that regulates college athletics and can put teams on probation |
| Recruiting | THIS finding and getting athletes, can be expensive, relates to supply and demand, is competitive |
| amateur | college athletes are considered this type of athlete |
| 4 stages of product life cycle | introduction,growth, decline, maturity |
| decline | examples of actions taken during this stage of the product life cylcle include: Drop the product, license the product, and recommit the product |
| blue-chip | Athletes who are highly talented and demonstrate good character and leadership qualities |
| fringe benefits | incentives received in addition to the base salary |
| skimming price | strategy introduces a new product at a very high price |
| product | represents the final form and the total assorted features for new products |
| extension | items added to the product to make it more attractive to the target market |
| product enhancements | are features added to the basic product that satisfy additional needs and wants with the same purchase |
| product line | is a group of similar products with slight variations to satisfy the different needs of consumers |
| brand | the name, symbol, word, design or combination of these elements that identifies a product, service, or company. |
| NCAA | is the voluntary organization through which the nation’s colleges and universities govern their athletics departments |
| product mix | this sum of what a company selss includes the final form and the total assorted features for new products |
| product enhancements | All leather seats and dash is an example of these |
| product line | these similar products can have slight variations like different packaging, quality categories, and flavors |
| product extensions | examples of these include warranties, guarantees, personal information cd's |
