| A | B |
|---|
| successful | customers must be able to obtain the product or service when and where they want it in order to be this |
| international government policies | affect the distribution of entertainment products to other countries |
| multiple countries | Disney characters can be purchased where |
| live and via media | the 2 major channels of distribution for sports and entertainment |
| large | Well-produced Broadway-style plays and circus acts draw in _________ audiences today |
| live | these type of performances are expensive to produce and NOT always that profitable |
| mass media | Radio, television, and the Internet are examples of |
| Amateur athletes | athletes who are NOT paid for their athletic performance but rather participate for their own enjoyment and challenge |
| recreational | Health, leisure time, and money are all driving forces in this industry |
| U.S. | Because THIS country has low demand for foreign-produced entertainment, it does not need to enforce formal barriers on the import of audiovisual entertainment |
| Walt Disney | this company took advantage of worlwide market as early as 1930 |
| live entertainment | the most appealing form of entertainment |
| radio | this audio media form of communication still holds a special place in the hearts of sports fans and music lovers and is relatively inexpensive and readily available |
| 1950 | Television became a major distribution channel for sports and entertainment by this year |
| length | U.S. football is well suited for tv due to the short __________ of each play |
| recreational sports | participation in THIS is dependent upon cost, household income, & available public facilities |
| amateurs | athletes who participate in a college sport are considered these type of athletes |
| pro team | requirements of THIS are that it must have a large potential customer base, have the support of voters, and the funds to subsidize the new team |
| summer | season of peak demand for movies |
| platforms | types of delivery systems for delivering sports and entertainment events |
| Cartel | a combination of independent businesses formed to regulate production, pricing, and marketing of a product |
| wide release | occurs when a movie is distributed nationally to a thousand or more theaters at the same time |
| Title IX | an amendment in 1972 to federal education law that prohibits discrimination against females in school sports |
| movie preview | is the release of a film to a limited number of theaters prior to its official release |
| Mass media | provides the means to distribute an event to a large volume of people |
| vertical integration | A business structure in which one company controls several different areas of the same industry is known as |
| venue | the facility where a sporting or entertainment event is held |
| art-house | movies are films outside the mainstream of popular subjects, often made by independent filmmakers |
| amphitheater | an oval-shaped outdoor theater with tiered seating around a central staging area |
| free enterprise | an economic system that allows the unregulated supply and demand of products to drive the economy |
| league agreement | agreement controls the marketing mix and governs the distribution of professional games, including the location and number of teams |
| Media | When distance, price or limited availabilty prevent fans from attending a live event THIS can provide a great alternative |
