| A | B |
|---|
| Realativism | Viewing peoples behavior from the perspective of the observeds own culture |
| Material | Physical or technical aspects of our daily lives. Food, housing, factories, raw materials |
| Nonmaterial | Ways of using nonphysical products of society that are created over time and shared. Customs, beliefs, philosophies, governaments |
| Innovation | Process of making introducing a new idea or object to a culture |
| Discovery | MAking known or sharing the existence or reality |
| Invention | When existing cultural items are combined into form that didn't exist before |
| Diffusion | process by which a cultural item spreads from group to group or society to society |
| Examples of Diffusion | Starbucks vs Sushi (japan) |
| McDonaldization | how fast foot restaurants come to domnate more and more sectors of societies throughout the word |
| Technology | Cultural information about the ways in which material resources of environment may be used to satisfy human needs/wants |
| Examples of Technology | Speeds diffusion of scientific innovation and transmits culture |
| Technology in Dominant Culture (America) | Language of Internet=English, influences direction of cultural diffusion |
| Subcultures | segment of society that shares a distinctive pattern of customs rules, and tradition that differ from pattern of large society. Exist w/in larger, dominate culture |
| Examples of subcultures | rodeo riders, works on offshore oil rig, bikers, band, FFA, sports |
| Argo | Specialized language that allows insiders to understand, and outsiders can't understand. Allows Cohesiveness of group and identity. |
| Countercultures | a subculture that conspicuously & deliberately opposes certain aspects of larger culture. |
| Examples of countercultures | often thrive among younger population, like in the 1960's hippies & political radicals |
| Culture Shock | disorientation, uncertainty, fear feeling out of place when immersed in an unfamiliar culture |
| Cultural Identiy | the way a person views theselves in relation to the learned characteristics and behaviors of a group or community |
| Cultural Landscape | human imprint on the physical environment, associated with significant event, activity, person/group |
| Cultural Market | Unique characteristic of a community (object, event, language, food, customs, onions, corn, tractors |
| Assimilation | process by which peope acquire the culture and habits of the dominant group |
| Acculturation | process of adopting traits of a dominant cultural group, while still maintaining elements from primary group to recognize themselves as distinct culture, more likely in peaceful migration |
| Culture | Totality of learned, socially transmitted customs, knowledge, material objects and behavior |
| how is culture transmitted? | from generation to generation and perserved in literature, art, video recordings, and other means of expressions |
| How does culture influence our behavior? | How to interact with others (different to strangers and people we know (hand shake, bow) |
| How does culture simplify culture | because you know how things work already (live out of town-ride the bus, need $ for school) |
| Culture Universals | Common practices and behaviors with in all societies. All societies have these w/in culture, but how they are expressed varies culture to culture. |
| Ethnocentrism | Tendency to think ones culture and way of life represent the norm or are superior to others |
