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Java Games: Flashcards, matching, concentration, and word search. |
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Ch. 10, Section 2 Vocab Review
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| Focus group | a marketing research study that gathers the ideas, experiences, and opinions from a small number of consumers who take part in a group discussion. |
| Marketing research | finding solutions to problems through carefully designed studies involving customers. |
| Primary research | studies carried out to gather new information specifically directed at a current problem. |
| Secondary research | analyzing existing information gathered for another purpose but used to solve a current problem. |
| Surveys | a marketing research study that gathers information from people using a carefully planned set of questions. |
| Demographics | data that describe a group of people in terms of their age, marital status, family size, ethnicity, gender, profession, education, and income |
| Psychographics | data that describe a group of people in terms of their tastes, opinions, personality traits, and lifestyle habits |
| Observation | Collecting information by recording the actions of consumers rather than asking questions |
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Business Education |
Evans High School |
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