| A | B |
| Many | the number of sports-and entertainment-related careers that are available as the field of professional sports and entertainment continues to grow |
| Public relations specialist | hired to build and maintain positive relationships between his or her employer and the public |
| Occupational Outlook Handbook | publication of the Bureau of Labor Statistics that predicts future trends in the job market. |
| Promotions managers | plan and coordinate game day activities to attract fans and commit sponsors |
| Hard work | a top requirement to make it in the business world |
| TRUTH | Unfortunately there is some_______________ to the statement “It’s not what you know, but who you know” when looking for a career |
| Grades | High school and college students must do more than earn high ______________ to land the best careers |
| DECA | Nationally recognized student organizations like this student organization allow students to develop useful professional networks. |
| professional organizations | Membership in THESE is STILL important once an individual acquires the career of his or her choice |
| Professionals | THESE in all career fields are challenged to update their skills, knowledge, and networks to remain competitive and stay at the top of their game |
| Companies | Frequently, THESE will pay for their employees to attend professional development conferences |
| Mentors | THESE people are NOT paid to train young people in a profession. |
| Sports and Entertainment | career opportunities in THIS are categorized as management activities and technical services |
| Directors of corporate sales | work to establish partnerships with businesses for sponsorship of sports and entertainment events. |
| Ticket operations directors | are responsible for filling stadium and arena seats. |
| negotiation | This is NOT one of the three skills that employers most desire in young employees |
| Jargon | the language that relates to a specific field or industry |
| Sports and entertainment marketing | THIS involves matching clients with sponsors, working with media, overseeing marketing projects |
| Networking | Doing THIS involves associating with other professionals, sharing best practices in a career field, and friendships |
| BEST JOB | Professional organization memberships do not guarantee landing THIS |
| A Career | Involvement in professional organizations is still important after landing THIS |
| fringe benefits | Professional development does not include THESE |
| AMA Marketing Boot Camp | THIS is useful for marketers who are new to the profession, for marketing teams within organizations, & provides information on how to organize, implement, and evaluate marketing plans |
| Mentors | These people are good role models |
| jargon | language that relates to a specific area that makes communication more concise. |
| mentor | an experienced professional who willingly acts as a role model and provides guidance, encouragement, and training for new individuals in a career field. |
| leadership | the ability to influence or encourage others to accomplish organizational goals |
| professional development | includes meetings, courses, networking opportunities, and seminars that improve an individual’s knowledge and performance in his or her career area |
| professional development | associations for professionals of the same or similar industries formed for continuing education and networking |
| public relations specialist | an individual hired to build and maintain positive relationships between his or her employer and the public. |
| Occupational Outlook Handbook | publication of the Bureau of Labor Statistics that provides an excellent overview of different marketing-related jobs |
| marketing manager | the person who drives the creative development of the company’s messages about its products to its target customers. |
| networking | associating with other professionals for the benefit of sharing best practices, professional development, and friendship |
| student professional organization | associations for students that foster leadership, civic consciousness, vocational training, and social responsibility |
| promotions manager | plans and coordinates game day activities to attract fans and commit sponsors to finance events. |
| agent | represents athletes or celebrities and negotiates contracts and endorsements |