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Chapter 15 S & E 2022

AB
Manythe number of sports-and entertainment-related careers that are available as the field of professional sports and entertainment continues to grow
Public relations specialisthired to build and maintain positive relationships between his or her employer and the public
Occupational Outlook Handbookpublication of the Bureau of Labor Statistics that predicts future trends in the job market.
Promotions managersplan and coordinate game day activities to attract fans and commit sponsors
Hard worka top requirement to make it in the business world
TRUTHUnfortunately there is some_______________ to the statement “It’s not what you know, but who you know” when looking for a career
GradesHigh school and college students must do more than earn high ______________ to land the best careers
DECANationally recognized student organizations like this student organization allow students to develop useful professional networks.
professional organizationsMembership in THESE is STILL important once an individual acquires the career of his or her choice
ProfessionalsTHESE in all career fields are challenged to update their skills, knowledge, and networks to remain competitive and stay at the top of their game
CompaniesFrequently, THESE will pay for their employees to attend professional development conferences
MentorsTHESE people are NOT paid to train young people in a profession.
Sports and Entertainmentcareer opportunities in THIS are categorized as management activities and technical services
Directors of corporate saleswork to establish partnerships with businesses for sponsorship of sports and entertainment events.
Ticket operations directorsare responsible for filling stadium and arena seats.
negotiationThis is NOT one of the three skills that employers most desire in young employees
Jargonthe language that relates to a specific field or industry
Sports and entertainment marketingTHIS involves matching clients with sponsors, working with media, overseeing marketing projects
NetworkingDoing THIS involves associating with other professionals, sharing best practices in a career field, and friendships
BEST JOBProfessional organization memberships do not guarantee landing THIS
A CareerInvolvement in professional organizations is still important after landing THIS
fringe benefitsProfessional development does not include THESE
AMA Marketing Boot CampTHIS is useful for marketers who are new to the profession, for marketing teams within organizations, & provides information on how to organize, implement, and evaluate marketing plans
MentorsThese people are good role models
jargonlanguage that relates to a specific area that makes communication more concise.
mentoran experienced professional who willingly acts as a role model and provides guidance, encouragement, and training for new individuals in a career field.
leadershipthe ability to influence or encourage others to accomplish organizational goals
professional developmentincludes meetings, courses, networking opportunities, and seminars that improve an individual’s knowledge and performance in his or her career area
professional developmentassociations for professionals of the same or similar industries formed for continuing education and networking
public relations specialistan individual hired to build and maintain positive relationships between his or her employer and the public.
Occupational Outlook Handbookpublication of the Bureau of Labor Statistics that provides an excellent overview of different marketing-related jobs
marketing managerthe person who drives the creative development of the company’s messages about its products to its target customers.
networkingassociating with other professionals for the benefit of sharing best practices, professional development, and friendship
student professional organizationassociations for students that foster leadership, civic consciousness, vocational training, and social responsibility
promotions managerplans and coordinates game day activities to attract fans and commit sponsors to finance events.
agentrepresents athletes or celebrities and negotiates contracts and endorsements


Marketing Education/DECA
Terre Haute South High School
IN

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