| A | B |
|---|
| Alteration | A product-mix strategy in which a business makes changes to its products or product lines |
| Broad product mix | A description of the width of a business's product mix offering many product lines |
| Cannibalization | The situation that exists when the sale of one of a company's product takes away sales from another of its products |
| Competition | The rivalry between two or more businesses to attract scarce customer dollars |
| Consistency | A product-mix dimension referring to how closely a company's product lines are related in terms of the products' end use, methods of distribution and production, target market(s), and/or price range |
| Contraction | A product-mix strategy in which a business removes, or deletes, product items or product lines from its product mix |
| Deep product mix | A description of the depth of a business's product mix offering a great many items in the product line |
| Depth | A product-mix dimension referring to the number of products and the assortment of sizes, colors, and models offered in a product line |
| Expansion | A product-mix strategy in which a business expands its product mix by adding additional product items or product lines |
| Goods | Tangible objects that can be manufactured or produced for resale |
| Liabilities | Responsibilities of the business, especially legal responsibilities |
| Narrow product mix | A description of the width of a business's product mix offering a limited number of product lines |
| Product item | Each individual good, service, or idea that a business offers for sale |
| Product line | A group of related product items |
| Product mix | The particular assortment of goods and services that a business offers in order to meet the needs of its market(s) and its company's goals |
| Product-mix strategies | The ways in which businesses handle, or manage, their product mixes |
| Service | Intangible activities that are performed by other people for money; productive acts that satisfy economic wants |
| Shallow product mix | A description of the depth of a business's product mix offering few items in the product line |
| Target market | The particular group of customers a business seeks to attract |
| Trading down | A product-mix strategy in which a business adds a lower priced product or product line to its product mix |
| Trading up | A product-mix strategy in which a business adds a higher priced product or product line to its product mix |
| Width | A product-mix dimension referring to the number of product lines carried by a company |
