| A | B |
|---|
| Caucus | party regulars meeting in small groups asking questions, discussing qualifications regarding the candidate, and voting on whether to endorse a particular candidate. |
| Convention bump | an increase reflected in presidential preference polls immediately following a party's nominating convention. |
| Direct primary | voters, including cross-over voters from other political parties, can express a preference for candidates. |
| Dual primary | where presidential candidates are selected and a separate slate of delegates is also voted on. New Hampshire uses this type of primary. |
| Favorite son | the presidential candidate backed by the home state at the party's nominating convention. |
| Gender gap | a significant deviation between the way men and women vote. |
| High-tech campaign | The use of paid political ads, 30- and 60-second spots, paid infomercials incorporating charts and graphs, and sophisticated polling techniques have all been used in recent campaigns. |
| Infomercials | paid political commercials usually lasting longer than the average 30- or 60-second paid political ad |
| Keynote address | key speech at the national nominating convention that outlines the themes of the campaign. |
| Matching funds | limited federal funds given to presidential candidates that match private donations raised during the campaign. |
| Non-preferential primary | where voters choose delegates who are not bound to vote for the winning primary candidate. |
| Party caucus | also known as the party conference, it is a means for each party to develop a strategy or position on a particular issue. |
| Party regulars | enrolled party members who are usually active in the organization of a political party and support party positions and nominated candidates. |
| Political action committees | known as PACs, they raise money from the special interest constituents and make contributions to political campaigns on behalf of the special interest group. |
| Presidential primary | elections held in individual states to determine the preference of the voters and to allocate the number of delegates to the party's national convention |
| Super Tuesday | the Tuesday on which a number of primary votes take place, with a heavy concentration of Southern states voting. |
| Thirty-second spots | paid political ads 30 seconds in duration. |
