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Voting Behavior: The Impact of Public Opinion and the Media

AB
Civil Rights Act of 1964act that prohibited the use of any registration requirement that resulted in discrimination and paved the way for the involvement of the federal government to enforce the law
Fairness doctrinescrapped in 1987, it provided that the media air opposing opinions of the same issue.
Literacy lawsdeclared unconstitutional by the Supreme Court, they were passed by southern states after the Civil War aimed at making reading a requirement for voting so that freed slaves could not vote.
Mass mediaconsisting of television, radio, newspapers, and magazines, they reach a large segment of the population. It is also considered one of the linkage institutions.
Motor Voter Act of 1993signed into law by President Clinton, it enables people to register to vote at motor vehicle departments.
Photo opsphoto opportunities.
Political socializationthe factors that determine voting behavior such as family, religion, and ethnic background.
Poll taxmade illegal by the Twenty-Fourth Amendment to the Constitution, it was a tax instituted by mainly southern states as a condition to vote and had the effect of preventing African Americans from voting.
Public opinion pollsscientific surveys aimed at gauging public preference of candidates and issues.
Simpson-Marzzoli Act (1987)act that resulted in more than 2 million illegal aliens who were living in this country since 1982 being allowed to apply for legal status.
Solid Southdominance by the Democratic Party in the South following the Civil War
Sound bites30- or 60-second statements by politicians aired on the evening news shows or Sunday morning talk shows.
Suffragethe right to vote guaranteed to African Americans in the Fourteenth Amendment and women in the Nineteenth Amendment.
Information superhighwaya linked conglomerate of computer-generated information also known as the Internet.
Talking headspoliticians who use sound bites or other means to present a superficial look at a policy position rather than an in-depth approach in explaining their views
Voting Rights Act of 1965act that finally made the Fifteenth Amendment a reality


Social Studies Teacher
Lincoln Charter School
Linconton, NC

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