| A | B |
|---|
| Market | The world of commercial activity where goods and services are bought and sold; includes customers and location a business wants to serve. |
| Marketing | Means by which products or services are developed, priced, distributed, and promoted to customers. |
| Marketing mix | Combination of the 4 P's—Product, Place, Price, Promotion. |
| Target market | A group of individuals or organizations with similar traits who may purchase a particular product. |
| Product | A good or service that can satisfy consumer needs. |
| Place | The location of the business; also includes business activities that involve physical distribution, such as transporting goods, handling the goods, storing the goods, and keeping track of the goods. |
| Price | The amount of money needed to purchase something. |
| Promotion | The act of informing or reminding consumers about a specific product or brand. |
| Fashion Merchandising | Involves all activities related to the development, buying, and selling of merchandise associated with apparel production, selection and coordination, fibers and fabrics, computer aided design, product compatibility, product development, quality assessment and control. |
| Travel and Tourism | The industry involved in providing services to support travel, mainly recreational or for leisure purposes. |
| Marketing Management | The management of a firm's marketing resources and activities. Marketing managers are often responsible for influencing the level, timing, and composition of customer demand in a manner that will achieve the company's objectives |
| Market Researcher | A person who accumulates and analyzes data in order to make a particular marketing decision. Market researchers determine what motivates people to buy specific products. |
| Salesperson | A person employed to represent a business and to sell its merchandise. |
| Sports and Entertainment Marketing | Involves determining the sports and entertainment interests of the consumer and planning a product or service that the spectator will buy. |
| Sales Manager | An individual who manages a group of sales representatives. |
| Telemarketer | A person who uses the telephone for promoting and selling products |
| Buyer | One who makes bulk purchases on behalf of a retailer or wholesaler. |
| e-Marketing | e-Marketing, also referred to as Internet marketing or online marketing is the marketing of products or services using the Internet. |
