| A | B |
|---|
| Skimming | a pricing strategy in which a marketer sets a relatively high initial price for a product or service at first, then lowers the price over time. |
| Penetration pricing | Setting an initial low price for a new product so that it is attractive to consumers |
| Promotional pricing | Designed to increase sales in the short term |
| Flexible Pricing Policy | Price of the product can increase or decrease |
| Prestige pricing | A pricing technique in which higher-than-average prices are used to suggest status and prestige to the customer |
| Odd/even pricing | A pricing technique in which odd-numbered prices are used to suggest bargains, such as $19.99 |
| Price lining | A pricing technique in which items in a certain quality category are priced the same |
| Multiple-unit pricing | A pricing technique in which items are priced in multiples, such as 3 items for 99 cents |
| Bundle pricing | A pricing technique in which several complementary products are sold at a single price, which is lower than the price would be if each item was purchased separately |
