| A | B |
|---|
| Classified | Grouped into specific categories, for example, Help Wanted, Automobiles, Real Estate |
| Display | Creative illustration of the product being advertised |
| Bleed | Printing to the edge of the page |
| Color | Four color ads are the most expensive |
| Frequency | Discounts offered to advertisers who run the same as several times during the year |
| Position | Where ads are placed in the newspaper or magazine |
| Network | Broadcast to All affiliated stations throughout the country |
| National | Used by national firms on a local, station-by-station basis |
| Local | Done by a local business in a specific geographical area |
| Percentage of Sales | Budget is set in relation to sales |
| All you can afford | Spend every free dollar possible. Used to build sales and reputation. Should only be used for a short time |
| Follow the Competition | Budget is based on thecompetition's promotional objectives |
| Objective and Task | Identifies a goal and how to accomplish it |
