| A | B |
|---|
| indirect distribution | the use of middlemen |
| ideal market exposure | making the product available to everyone who wants to buy it |
| Industrial users | businesses that buy materials, goods or services to be used to make other goods or used in the operation of the business |
| Reducing discrepancies | Wholesalers and retailers can break down quantities into reasonable amounts and assortments for consumers |
| Intermediaries | channel members operating between the producer & consumer |
| Retailers | businesses that buy consumer goods or services & sell them to ultimate consumers |
| vertical | conflict between channel members at different levels |
| selective distribution | selling a product through a limited number of wholesalers and retailers in an area |
