| A | B |
|---|
| Brand Name Products | A word or name on a product that helps consumers distinguish it from other products. |
| Generic Products | Plainly labeled, unadvertised and sold at lowers prices. |
| Comparison Shopping | Checking the price and quality of a product in more than one store. |
| Unit Price | The cost of an item for a standard unit of measurement. |
| Rational Advertising | Attempts to convince you with facts and information |
| Emotional Advertising | Appeals to your feelings |
| Promotional Sale | Gives you a special buy on a new product that's in season. |
| Clearance Sale | Intended to clear out goods that are going out of season or are no longer profitable. |
| Loss Leaders | Advertised specials on items in which stores do not make a profit on but are used to bring customers into the store in hopes of buying other things. |
| Impulse Buying | Purchasing things on the spur of the moment. |
| Warranty | A legal document that states the rights and repsonsibilities agreed by the consumer and the store or the manufacturer. |
