| A | B |
|---|
| Marketing Intelligence | information gathered about competitors |
| Reach | the number of people in a target market |
| NCAA | National Collegiate Athletic Association which governs college athletics |
| networking | associating with other professionals for the benefit of professional development and friendship |
| natural risk | weather conditions that cannot be avoided |
| outsourcing | having other businesses perform a specific job task |
| peak | the highest point of growth in the economy |
| piracy | theft of copyrighted material |
| Product line | a group of similar products with slight variations to satisfy the different needs of consumers |
| Product usage | reflects what products you use and how often |
| Ratings | the number of viewers the programming attracted |
| Uncontrollable risk | loss for which nothing could be done to prevent it. |
| blue-chip athletes | individuals who are excellent athletes and demonstrate good character and leadership qualities on and off the field |
