| A | B |
|---|
| receiver | person to whom message is communicated |
| language bias | words that insult or exclude because of race, age, class, physical traits |
| etiquette | polite behavior in public |
| conflicts | disagreements in communication |
| proofread | mark any errors in written work |
| decoding | extract meaning from spoken language |
| clarity | the quality of being clear |
| body language | a form of nonverbal communication |
| source | the point when something springs into being |
| audience | the viewing, reading, or listening public |
| active listening | engaging with the speaker and suspending judgment |
| instant messaging | a way to communicate in real time with someone in another location |
| customer service etiquette | remain calm and impersonal |
| graphics program | software used to edit photos |
| spreadsheet program | software used to track expenses and create budgets |
| Random Access Memory | the speed of your computer's processor relies on this |
| Internet | A network that allows you to transfer data through cyberspace |
| Local Area Network | Computers connected through cables |
| Keyboard | a hardware component used for typing |
| Microphone | A hardware component used to record sound |
| Headphones | A hardware component used to hear sound |
| social entrepreneur | a person focused on helping others with their new ideas |
| Amazon.com | a company founded by entrepreneur Jeff Bezos |
| application programs | spreadsheets, word processing, databases are all examples of these types of programs |
| computer hardware | anything you can touch |
| database | a collection of organized information |
| browser | IE, Safari, and Chrome are all examples of this type of software |
| .com | the website extension of a commercial business |
| Uniform Resource Locator (URL) | the unique address of each website on the WWW |
| Monitor | A hardware component used to view applications |
| MS Word | word processing software |
| Target Market | a specific group that are possible consumers of a product |
| Demographics marketing | Marketing segmentation based upon the target market's personal characteristics |
| Marketing Concept | The idea that you must satisfy the customer's wants and needs to make a profit |
| Customers | The group that must be kept in mind when planning and implementing a marketing strategy |
| The Marketing Mix | The four elements of marketing: Price, Product, Promotion and Place. |
| Discounts | Part of the Price element of marketing |
| Advertising | Part of the Promotional element of marketing |
| Distribution | Part of the Place element of marketing |
| Product | the element of marketing focused on the goods, services, or ideas a business will offer |
| Windows Start Screen | The first screen you see when you launch Windows |
| Insertion Point | The blinking bar in the upper left corner when you begin entering text in Word |
| I-beam | When you place your cursor over the insertion point it changes into this shape |
| Tabs | The ribbon contains many of these, organized by common features. |
| Shortcut Menu | This displays when you right click on selected text. |
| Save As | This dialog box opens when you click Save on the Quick Access Toolbar with a new document |
| Redo | This button on the quick access toolbar repeats your last action |
| Alt | You must press this to display the KeyTips on the Ribbon and Quick Access Toolbar |
| File | This Tab displays the Backstage view |
| Template | A pre-formatted document in Word |
