| A | B |
|---|
| Balance | graphics don’t overpower text and the page is not too heavy on one side or the other |
| Proximity/unity | the distance between elements on a page. Used to demonstrate a relationship or lack of a relationship between elements |
| Alignment | justification of elements. Related items should be justified the same to emphasize their relationship to each other. |
| Repetition/consistency | consistent pattern of font and color schemes and graphic types; repeated fonts, color schemes, or graphics |
| Contrast | the use of size and color to emphasize the most important elements on a page |
| White space | the blank or negative space on a page that is used to give the reader’s eyes a break. |
| Business card | a publication that contains contact information for a business or individual |
| Letterhead stationery | implies the use of a heading at the top and sometimes also at the bottom of a letter |
| Flyer | used to advertise a one-time upcoming event such as a play or PTSA meeting |
| Brochure | used to inform or advertise, such as a description of the AP program at a school or the pathways within each career cluster |
| Newsletter | – used to provide informational updates to a specific club, group, or organization on a regular basis – weekly, monthly, or quarterly |
