| A | B |
| benefits | something that is favorable to the decision maker |
| choice | the best or most preferable alternative |
| consequences | something that logically or naturally follows from a choice made |
| costs | a sacrafice, loss, or penality to acquire, produce, accomplish, or maintain anything |
| opportunity cost | the value of your next best alternative |
| self-interest | consideration only for one's own aims and advantages |
| needs | the ingredients for making and maintaining physical life, including food, water, shelter, and clothing |
| values | the ideals or principles in life that are important to you and in which you base decisions on |
| wants | something desired but not a necessity |
| alternatives | options to choose from in making a decision |
| entrepreneurs | working for oneself versus an employer |
| human capital | the knowledge and skills that make a person productive |
| lifestyle | the way people choose to live their lives based on the values they have chosen |
| productivity | a measure of one's output or accomplishments per hour worked |
| resources | things that can be used for help or support |