| A | B |
|---|
| Typography | the style, arrangement, and appearance of text |
| Typeface | the basic design of a character |
| Serif Typefaces | Have strokes at the tips of the letters. Easier to read for printed body text |
| Sans Serif Typefaces | No strokes at the tips of the letters Easier to read on digital displays |
| Ornamental Typefaces | Designed strictly to catch the eye Should be used sparingly. Can be hard to read. |
| Script Typefaces | Appear to have been written by hand Should never be keyed in all caps Conveys a formal mood |
| Symbol Typefaces | Use decorative pictures or symbols instead of characters Allows the user to use a symbol to convey the message without importing a graphic |
| Font | the specific size, weight and style applied to a typeface. |
| Font Style | The font style refers to the slant, weight and special effects applied to the text. |
| Monospaced Typefaces | Each character takes up the same amount of horizontal space Harder to read in large bodies of text |
| Proportional Typefaces | The amount of horizontal space each character takes up varies. An i is not as wide as an m and receives less space. Better for body text |
| Kerning | The amount of horizontal space between two characters |
| Tracking | The amount of horizontal space between a block of text |
| Leading | The amount of space between lines of text (vertical line spacing) |
