| A | B |
|---|
| Controllers | Take-charge and want control of themselves, others and of situations. |
| Collaborators | Easy-going, relationship oriented and enjoy working with people to work towards a consensus. |
| Analyzers | Detail-oriented, logical thinkers who analyze others and situations. |
| Socializers | Outgoing, thrive on change and enjoy meeting people. |
| Research | One way to ensure you know your target audience is to thoroughly research your audience beforehand. |
| Specificity | Researching your target audience may yield varying results that identifies different groups with which one will be communicating. |
| Needs | You must know what your audience wants to hear or you may be barking up the wrong tree. |
| Strategy | Addressing your target audience based on your research and its needs should allow you to develop a strategy that will help you to better communicate as well. |
| Formative Evaluation | Determines who needs the communication program/intervention, how great the need is and what can be done to best meet the need. |
| Process Evaluation | Measures effort and the direct outputs of programs/interventions-what and how much was accomplished. |
| Impact Evaluation | Measures community-level change or longer-term results that have occurred as a result of the communication program/intervention. |
| Outcome Evaluation | Measures effect and changes that result from the campaign. |
