| A | B |
|---|
| Lines | Can be any size, shape, texture, pattern or direction Can be straight or curved |
| Positive Space | length, width, and depth of objects |
| Negative Space | white space |
| Geometric | triangles, squares, circles |
| Organic | – natural or man-made shapes leaves, flowers, cars |
| Abstract | a blend of both |
| Form | 3-dimensional space added to objects by the addition of shadows, tone, or color transitions |
| Mass | The size or amount of space taken up by an element. Used for emphasis |
| Texture | Used to convey a sense of touch or feel |
| Cool Colors | blue, green, violet |
| Warm Colors | red, orange, yellow |
| Neutral Colors | – beige, ivory, taupe, black, gray, white Unify a design |
| Color Harmony | Create harmony by choosing pleasing color combinations from a color palette |
| Complementary color scheme | any 2 colors directly opposite each other on the color wheel |
| Analogous color scheme | any three colors which are side by side on a 12 part color wheel |
| Monochromatic color scheme | uses variations in lightness and saturation of a single color |
| Color on Monitors | Each color is assigned a number between 0 and 255. |
| Additive color | as color, or light, is added the result gets lighter |
| Color and Printers | Printers use a color model called CMYK. Cyan, Magenta, Yellow and Black |
| Color Matching | matching the printed ink color to the color displayed on the monitor |
| Hue | a color |
| Value | the brightness of a color |
| Tint | a hue plus white |
| Shade | a hue plus black |
| Saturation | the amount of the hue used; a color’s intensity |
