| A | B |
|---|
| Career development of paid forms of communication | Advertising |
| Abilities to express yourself clearly and simply | Communication Skills |
| Ability to generate unique ideas approaches or solutions | Creativity |
| Careers performing activities that increase customer satisfaction and goodwill | Customer Service |
| The ability to choose among alternatives | Decision-Making Skills |
| Careers activities involved in moving products from producers to consumers | Distribution |
| Careers involving collecting data | Marketing Research |
| The message channels used by sellers | Media |
| A business that sells door to door or mail | Nonstore Retailing |
| Awareness and recognition of different people and cultures | People Knowledge |
| The ability to get along well with others | People Skills |
| Careers that manage products | Product Management |
| Communicating information about products, services, images, or ideas to customers or clients | Promoting |
| The study of a person's or group's thought's, feelings, and actions | Psychology |
| Career that involves dealing with public issues | Public Relations |
| Career that involve providing a product directly to the ultimate consumer | Retailing |
| Personalized communication intended to help customers choose products | Sales |
| Careers that involve performing acts to satisfy needs and wants | Service Marketing |
| the study of the effects a people's beliefs and values have on group interaction | Sociology |
| A career that involves placing goods in safe locations until they are needed or ready to be sold | Warehousing |
| Independent companies that offer advertising and other promotional services | Advertising Agencies |
| Not capable of being detected through the senses | Intangible |
| The process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives | Marketing |
| Interrelated activities that must work together to get goods and services from producer to consumer | Marketing Functions |
| A set of written questions designed to gather information | Questionnaire |
| Any item capable of being touched, smelled, tasted, seen, or heard | Tanigble Item |
| Scientific applications to business objectives or the methods used to attain those objectives | Technology |
| Anyone who personally uses a good or service to satifsy his/her own wants | Ultimate Customer |
