| A | B |
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| Templates | Standard pre-formatted layouts May contain a color scheme, font scheme, pictures, and preset margins |
| Grids | organizing content on a page, using any combination of margins, guides, rows and columns. |
| Guides | non-printing lines used to assist the developer in placing objects |
| Margin guides | indicate the space between the edge of the page and the document contents |
| Gutter | space between columns |
| Page size | varies according to publication |
| Master page | includes items and formats common to every page; used to maintain layout consistency |
| Prototype | (also called mockup) an example of how the final document should appear |
| Column guides | control the flow of text within columns |
| Ruler guides | used to precisely align objects |
| Business Card | Contains contact information Used to remember you or your business |
| Letterhead | Company stationery containing a printed heading Usually includes The name and logo of the company Address Phone and fax numbers Email address & website |
| Flyer | Used to inform or advertise a one-time event |
| Brochure | Used to advertise or provide information more long-term than a flyer |
| Newsletter | Distributed weekly, monthly, or quarterly |
| Advertisement | A notice or announcement in a public medium promoting a product, service, or event |
| Infographics | Graphical representation of data or information intended to present complex information quickly and clearly |
