| A | B |
|---|
| extractor | A business that grows products or takes raw materials from nature. |
| manufacturer | A business that takes an extractor's products of raw materials and changes them into a form that consumers can use. |
| channel of distribution | The path that a product travels from producer to consumer. |
| direct channel of distribution | The process through which goods are bought by the consumer directly from the producer. |
| indirect channel of distribution | The process through which goods move through one or more middle firms between the producer and the consumer. |
| marketer | A business involved with moving goods form producers to consumers. |
| retailer | A business firm that sells directly to the consumer. |
| services business | A business that does things for you instead of making or marketing products. |
| wholesaler | A middle firm that assists with distribution activities between businesses. |
| four basic businesses | extractors, manufacturers, marketers, and service businesses. |
