| A | B |
|---|
| Bleed | a picture that extends beyond the margin of the page, extending off the page |
| Byline | line at beginning or end of copy giving name of person who wrote it |
| Caption | Explanatory material that not only identifies the who, what, when, where, why and how of a picture, but also tells something extra to amplify the message. May tell the reader what happened before or after the picture. Should tell the reader something s/he does not know from looking at the picture. Always written in present tense. |
| Clip Art | - Professionally designed art used as part of the design. |
| Copy | to a journalist, the words written to tell a story or describe an event; to a printer, all written materials and photos to be printed. |
| Copyright | The exclusive right for the creator or owner of original literary, artistic or photographic material to make, distribute and control copies of that work for a specified number of years, as guaranteed by law. Copyright registration materials are available by writing the Register of Copyright, Library of Congress, Washington, D.C. |
| Cropping | Editing and marking a photograph to indicate to the printer the area to be included in the yearbook. Also the editing out of a background, foreground and sides of a photograph that remove parts that distract from the center of interest. |
| Divider page | : A page or double-page spread that separates different sections of the book |
| Dominant Photo | When an element or elements attract immediate reader attention. Usually achieved by making a photo or visual package two-and-one-half to three-times larger than any other element on the spread; also occurs with use of color, isolation and extreme shape or cropping. |
| Dots per inch (DPI) | a measure of screen or printer resolution; the number of dots in a line one inch long. Abbreviated dpi |
| Double-page spread | facing pages with continued subject matter. |
| Endsheet | : Heavy sheet of paper that attaches the book to its cover. There is an endsheet in the front and back of the book |
| Eyeline | To unite a spread, a horizontal line is established across the spread above or below the center mark to give movement to the reader’s eye. Should be broken by a photo element. |
| Flat | : one side of a signature; 8 pages |
| Folio | A page number, best located at the bottom of each page to the outside and parallel to the bottom of the page |
| Folio tab | Line of type near the page number which identifies the section, chapter or text appearing on that page |
| Font | the complete set of all letters, numerals, ligatures and punctuation marks of a type face |
| Gutter | The inner space between the two pages of a spread where the paper runs into the spine. |
| Headline | A line or large type used to tell the reader what is to follow, introducing the main point of interest of the copy |
| Internal spacing | The amount of space between elements (photos, copy, and graphics) on a spread. |
| Job number | A six-digit number assigned by Balfour. The number is the same from year to year. Ours job number is 414877. |
| Ladder | A chart representing the pages in a signature or a book, used for planning book sections, page content and color placement |
| Layout | A plan or drawing which shows size and position of all elements. |
| Lead-in | The first words of a caption or story which draw attention to the copy and which are often set apart typographically for emphasis |
| Leading | The space between lines of type (measured in points) |
| Primary Headline | : The main headline of a spread which first captures the attention of the readers. |
| Pull-quote | Words “pulled” from text and displayed as quotation. |
| Resolution | The sharpness or clarity of an image |
| Secondary Headline | A smaller headline that supplements the primary headline by adding information or identification (usually designed in conjunction with the primary headline). A Secondary Headline can used within the body copy to break up copy-heavy areas and is usually set in a larger point size and/or heavier weight than body copy. Also called Subhead. |
| Signature | : all the (16) pages printed on a single sheet of paper |
| Spread | Two facing pages in a publication |
| Template | A master page that maintains consistency within a design or section |
| Text Wrap | A column of text that flows around a photo, quote, graphic, or art. |
| Theme | a central idea or concept. |
| Trapped white space | (sometimes called “unplanned white space”) an area of white space separating two or more photographs or copy blocks and giving the appearance of disunity to the layout page. |
