| A | B |
|---|
| ADVERTISING | Any paid form of nonpersonal presentation of ideas images goods or services BRAND |
| CELEBRITY ENDORSER | Well-known person who approves promotes or supports a good or |
| CROSS PROMOTION | A celebrity's endorsement of more than one product or products for |
| ENDORSEMENT | Approval by a reputable external source |
| FEDERAL TRADE COMMISSION | A government regulatory agency that administers and enforces antitrust laws to prevent price fixing and to prohibit unfair competitive practices |
| IMAGE | The way something is viewed |
| INFOMERCIAL | Lengthy commercial that looks like a television program |
| SERVICES | Intangible activities that are performed by other people for money |
| SPORT MARKETING | The process of planning and executing the conception pricing promotion |
| TANGIBLE ITEM | Any item capable of being touched smelled tasted seen or heard |
| TESTIMONIAL | A statement by an identified user of a product proclaiming the benefits received |
