| A | B |
|---|
| Pricing | Determining a valjue to change for goods and services |
| Promotion | communication used to inform, persuade, or remind people about a product |
| Selling | Determining customer needs and responding through planned, personalized communication intended to influence purchase decisions and ensure satisfaction |
| Target market | The specific segment of a total market that a company desires to have as customers and toward whom it directs its marketing efforts |
| Monopoly | Only one company offers a given good or service for sale. |
| Oligopoly | Cross between pure competition and monopoly. |
| Indirect distribution | A distribution channel in which goods or services are sold indirectly to the consumer through one or more intermediaries |
| Market Mix | Also known as the 4 P's of marketing |
| Marketing | The process of developing, promoting, pricing, and distributing products in order to satisfy customers needs and wants |
| Financing | Obtaining the money needed to cover the costs of operating a business |
