| A | B |
|---|
| channel of distribution | The path a product takes from its producer or manufacturer to the final user |
| intermediary | Middleman business involved in sales transactions that move products from the manufacturer to the final user |
| wholesaler | A business that obtains goods from manufacturers and resells them to organizational users, other wholesalers, and retailers, also called distributors |
| rack jobber | One who manages inventory and merchandising for retailers bycounting stock, filling the shelves when needed, and maintaining store displays |
| drop shipper | One who owns the goods he or she sells, but does not physicallyhandle the actual products |
| retailer | A businesses that buys goods from wholesalers or directly frommanufacturers and resells them to consumers |
| brick-and-mortar retailer | A traditional retailer who sells goods to customersfrom a physical store |
| e-tailing | Online retailing that involves retailers selling products over the Internet to customers |
| agent | One who acts as an intermediary by bringing buyers and sellers together |
| direct distribution | A channel of distribution that occurs when the producer sells goods or services directly to the customer with no intermediaries |
| indirect distribution | A channel of distribution that involves one or more intermediaries |
| exclusive distribution | protected territories for distribution of a product in a given geographic area |
| integrated distribution | Own and run their own retail operations; the manufacturer acts as wholesaler and retailer for its own products. |
| selective distribution | a limited number of outlets in a given geographic area are used to sell the product |
| intensive distribution | involves the use of all suitable outlets to sell a product. The objective is complete market coverage, and the ultimate goal is to sell to as many customers as possible. |
| e-marketplace | online shopping location |
