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Entering Global Business 5.2

Section 5.2 of chapter 5 Principles of BMF

AB
logisticsPlanning and managing the flow of goods, services, and people to a destination.
diversityHaving people from different backgrounds, cultures, or demographics coming together in a group.
intercultural communicationProcess of sending and receiving messages between people of various cultures.
English as a Second Language ESLUse of English by people with a different native language.
multinational corporationBusiness that operates in more than one country.
licensingWhen a business sells the right to manufacture its products or use its trademark.
franchiseRight to sell a company's goods or services in a specific area.
franchisorParent company that owns a chain and the brand.
franchiseePerson or company that buys the rights to use a brand.
joint venturePartnership of two or more companies that work together for a specific business purpose.


Business Educator
Polytechnic High School
Fort Worth, TX

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