| A | B |
|---|
| unit price | a price per unit of measure |
| brand | a name given to a product or service to distinguish it from other similar and competitive items |
| impulse buying | the opposite of spending time and effort is buying too quickly |
| consumer movement | to fight against unfair business practices, consumers united to demand fair treatment from businesses |
| fraud | occurs when consumers are given false information in an effort to make a sale |
| guarantee | a promise by the manufacturer or dealer, usually in writing, that a product is of a certain quality |
| express warranty | made orally or in writing and promises a specific quality of performance |
| implied warranty | imposed by law and is understood to apply even though it has not been stated |
| mediation | involves the use of a third party who tries to resolve the complaint between the consumer and the business |
| arbitration | a third party action where the results of the decision are legally binding |
| class action lawsuit | a legal action by one party on behalf of a group of people who all have the same grievance |
| small claims court | to resolve cases involving small amounts of money |
