| A | B |
|---|
| Channels of distribution that involve the use of intermediaries | indirect distribution |
| Most common route for industrial goods | producer to industrial user |
| Path straight from producer to consumer | direct distribution |
| Most common channel for consumer goods | producer to wholesaler to retailer to consumer |
| Channel used to reach large retailers | producer to retailer to consumer |
| Business that purchases goods and sells them to consumers | retailer |
| Business that purchases goods and sells them to retailers | wholesaler |
| Provider or manufacturer of goods or services | producer |
| Business or person who helps move goods from producer to consumer | intermediary |
| Intermediary who assists in the sales of goods from producer to wholesaler | agent |
