| A | B |
|---|
| Public Opinion | Those attitudes shared by a significant number of person on matters of government and politics. |
| Opinion Leader | Any person who has a more than usual influence on the views of others. |
| Mandate | The instructions or commands a constituency gives to its elected officials concerning politics. |
| Interest Group | Private organization that tries to inflluence public policy. |
| Public Opinon Poll | A formal survey of public attitudes. |
| Straw Vote | Unscientific measurement of public opinion; usually asking the same question of a large number of people. |
| Sample | In scientific polling, a small number of people chosen as a representative cross section of the total population to be surveyed. |
| Random Sample | In scientific polling, a sample to be interviewed drawn such that each member of the population has an equal chance to be included in it. |
| Quota Sample | In scientific polling, a group chosen to be interviewed in which the members of each of several groups are included in proportion to their percentage in the total population. |
| Medium | A means of transmitting information. |
| Mass Media | Those means of communication that reach large audiences, especially television, newspapers, radio, and magazines. |
| Sound Bite | Short, sharply focused television news report. |
