| A | B |
| Interest Group | Private organization that tries to influence public policy. |
| Public Policy | All of those things a government decides to do. |
| Public Affairs | Events and issues that concern the people at large. |
| Trade Association | Interest group representing a segment of the business community. |
| Labor Union | Organization of workers who share the same type of job or who work in the same industry. |
| Public-Interest Group | An organization that seeks to influence public policies on behalf of the "public good," as distinguished from those groups that serve a private interest.intere |
| Propaganda | A technique of persuasion, aimed at influencing public opinion to create a particular popular belief. |
| Single-Interest Group | Political action committee that concentrates effort on one issue. |
| Lobbying | Activities of an agent (lobbyist) for a pressure group, usually to influence public policy. |
| Grass Roots | Of or from the common people, the average voter; used to describe opinion and pressure on public policy. |