| A | B |
|---|
| Branding | The promotion of a product or service by identifying it with distinct characteristics; usually associated with public perception, quality or effectiveness |
| Financing | To buy an item with credit; paying over time |
| Opportunity Cost | Refers to the financial opportunity that is given up because you choose to do something else with your money |
| Significant Purchase | An amount of money you spend, usually $300, that causes some pain to part with |
| Marketing | The process of communicating the value of a product or service to customers |
| Brand Recognition | Refers to the public’s ability to recall and recognize a brand by its logo, jingles, packaging, etc. |
| Buyer's Remorse | Feeling regret or concern after making a large purchase |
| Capitalism | An economic system based on a free market, profit motive, open competition and private ownership of the means of production |
| Inflation | The persistent increase in the cost of goods and services or the persistent decline in the buying power of money |
| Impulse Buy | A spur-of-the-moment, unplanned decision to buy a product or service |
