| A | B |
|---|
| Content | Marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience |
| Demographics | The statistical data of a population, especially those showing average age, income, education, etc. |
| Psychographics | To determine the attitudes and tastes of a particular segment of a population, as in marketing studies. |
| Licensee | The buyer of copyrighted, patented, or trademarked material. |
| Licensor | The owner of copyrighted, patented, or trademarked material. |
| Blackout | When a league blocks the broadcast of a certain game in a certain territory. |
| Sherman Antitrust Act | A federal legislation to protect industries from on competitor that discourages competitor that discourages competition within the industry. |
| Player's Associations | The labor unions that represent the athletes in professional sports. |
| Exclusivity | A right purchased by a sponsor to be the sole provider of a particular type of good or service for a sport and/or event. |
| Trade Restrictions | A restriction placed on the trade of goods/services between countries. It is meant to serve as a protection for the consumer but can sometimes be considered unfair. |
