| A | B |
|---|
| Primary research includes collecting data for which situation? | The current research project |
| A sports or an event marketer is having difficulty finding data about a competitor. The financial records of competitors are unavailable for public access. Which disadvantage of secondary research does this situation illustrate? | It can be incomplete. |
| A professional soccer league is considering an expansion team in a certain city. What is the best online secondary source to obtain current demographic information about the location? | Government census |
| What internal records do many businesses monitor in order to obtain useful marketing information? | Sales reports |
| What type of competitor information is important for sports or event organizations to maintain in a database? | Price lists |
| What type of marketing information might a business obtain by monitoring sales invoices? | Customer profiles |
| A sports or an event organization that wants to obtain information about the population in a certain geographic location might use which source? | Government sources |
| Which is a secondary source of information for a sport or an event? | Demographic reports |
| What kind of goals should sports or event marketers set if they have the appropriate data? | Realistic |
| What is one way that sports or event marketers use marketing information? | To develop new products |
