| A | B |
| ethics | moral standard of right and wrong |
| morals | personal standard of right and wrong |
| values | important beliefs that guide his or her behavior |
| character | unique qualities o an individual usually a reflection of personal morals and values |
| integrity | when someone constantly behaves in an ethical manner |
| confidential | issues are private |
| implied confidentiality | when an employee has an obligation to not share information with individuals for whom the business is of no concern |
| business letter | formal written form of communication used when a message is being sent to an individual outside the organization |
| business memo | written communication sent within an organization |
| cover letter | letter that introduces your resume |
| ethics statement | formal corporate policy that addresses the issue of ethical behavior and punishment should someone behave inappropriately |
| levels of ethical decisions | three questions to help you make an ethical decision |
| ethos | an appeal based on the character/reputation/ credibility of the speaker. |
| altruistic acts | Acts that benefit anotheindividual at cost to the performer |
| discernment | the trait of judging wisely and objectively |
| consequence | a result, effect; importance |