| A | B |
|---|
| Commercial | Intended to persuade the audience to use or buy a product; examples include commercials, advertisements, and other marketing products |
| Digital Media | The use of creative design and computer technology to combine forms of media to reach the audience in various ways |
| Educational | Uses digital media to interactively teach content or demonstrate a process; examples include online tutorials, descriptive animations, etc. |
| Entertainment | Intended to captivate an audience and keep them engaged; examples include digital art, movies, video games, music, etc |
| Media | Messages aimed at mass audiences; can be delivered in many forms or methods |
| News/Informational | Informs the audience about recent events and/or provides information about a topic; examples include news casts, online periodicals, etc. |
| Post-Production Phase | Modifying the project to accomplish the intended purpose; optimizing the output file to meet client’s specific needs |
| Pre-Production Phase | Defining the parameters of the project and making preliminary decisions about conveying the intended message to the audience |
| Production Phase | The active process of using hardware and/or industry-standard software to create an original piece of digital media |
| Public Service Announcement | (PSA) Conveys an important message to the public (no specific audience); often instigates the public to take action or further educate themselves |
| Social Media | Created and controlled by a community of users that interact using the Internet |
| Traditional Media | Communication that was well-established before the Internet age; books, newspapers, magazines, etc |
