| A | B |
| overseeing the team or organization's web site | market research and development |
| suggesting a company align itself with a certain concert series | sponsorship management |
| handing out flyers for an autograph-signing session | promotions |
| organizing food and beverage stands at the state fair | vendor coordination |
| planning an athlete's special appearance at a local recreation center | community relations |
| creating copy for a radio spot | advertising |
| arranging travel schedules for important guests | hospitality |
| writing copy for media guides | media relations |
| keeping season ticket sales records | ticket management |
| leasing luxury boxes to corporate clients | sales |
| managing the pro shop at a golf course | merchandising |