| A | B |
|---|
| marketing | the creation and maintenance of satisfying exchange relationships. |
| marketng mix | describes how a business blends the four marketing elements of product, distribution, price, and promotion. |
| product | what a business offers customers to satisfy needs. |
| distribution | involves the locations and methods used to make products available to customers. |
| price | the amount that customers pay for products. |
| promotion | describes ways to make customers aware of products and encourage them to buy. |
| discretionary income | the amount of money individuals have available to spend after paying for the necessities of life and other fixed expenses, such as housing and car payments. |
| demographics | common characteristics of a gropu, such as age range, marital status, gender, ethnic background, income level, and education level. |
| sports marketing | using sports to market products. |
| gross impression | the number of times per advertisement, game, or show that a product or service is associated with an athlete, team, or entertainer. |
| entertainment marketing | influencing how people choose to spend their time and money on entertainment. |
| entertainment | whatever people are willing to spend their money and spare time viewing rather than participating in. |
| ratings | the number of viewers the programming attracted. |
