| A | B |
|---|
| Consumer Decision Making | thought process of a purchasing decision |
| Internal Search | searching information based on previous experiences of using the product or service |
| External Search | searching for outside information to learn about the product or service |
| Cognitive Dissonance | post-purchase anxiety caused by the doubt of whether a correct purchase decision has been made |
| Demographic Status | quantifiable statics detailing an individual’s current status, such as age, gender, ethnicity, occupation and income |
| Target Market | specific group for which a business's products, services and marketing efforts are intended |
| Lifestyle | mode of living which reflects the attitudes and values of an individual or group |
| Personality | individual’s consistent pattern of interactions in response to recurring situations which forms a distinctive character |
| Perception | process in which an individual creates personal experience by selecting, organizing and interpreting information available to him or her |
| Selective Exposure | consumers actively choose messages which they want to see |
| Selective Attention | consumers decide how much attention they would like to give to a message |
| Selective Comprehension | consumers interpret information so that it is consistent with their beliefs and values |
| Motivation | energizing force which causes action to satisfy a need |
| Attitude | predisposition to respond to a product or brand in a favorable or unfavorable way |
| Belief | subjective perception of how well a product or brand performs |
| Culture | set of symbols, rules and values which are formed by a homogeneous group of people and transmitted to the next generation |
| Reference Group | groups to which an individual looks as a source of personal standards |
| Family | group consisting of parents and children living together in a household |
| Family Life Cycle | different stages of a family experience, such as marriage, birth and retirement |
