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| Business Card | small card printed with one's name, professional occupation, company position, business address, and other contact information. |
| Letterhead | stationery printed or engraved usually with the name and address of an organization. |
| Newsletter | a written report, issued periodically, typically by a business, institution,or other organization, that presents information and news to people with a specific interest in the organization or subjec |
| Flyer | a written report, issued periodically, typically by a business, institution,or other organization, that presents information and news to people with a specific interest in the organization or subject. |
| Magazine | a periodical publication containing articles and illustrations, typically covering a particular subject or area of interest. |
| Newspaper | a printed publication (usually issued daily or weekly) consisting of folded unstapled sheets and containing news, feature articles, advertisements, and correspondence. |
| Infographic | is a representation of information in a graphic format designed to make the data easily understandable at a glance |
| Bleed | print effect in which layout, type, or pictures extend beyond the margin to the physical edge of the page. |
| Body | the bulk of text in the publication, such as articles and news items. |
| Caption | used to identify an illustration or graphic. |
| Deck | is old newspaper lingo for the short article summary that accompanies a headline. It could be a phrase, a sentence or even two if they're very short |
| Dropped Cap | an enlarged character at the beginning of a paragraph used to grab the reader’s attention. |
| End Mark | symbol, such as a wingding, that indicates the end of an article. |
| Graphics | used to convey meaning and add appeal. |
| Jumpline | a line at the end of a continuing article that tells readers which page to refer to for the rest of the article. |
| Kicker | a placed between a headline and an article to provide a segue between the headline and the body of the article. |
| Main Heading | a title of the article, usually set in a larger font. |
| Nameplate | anner on the front of a document that identifies the publication and usually includes the name of the publication, a logo, and/or motto. |
| Pull Quote | small section of text “pulled out and quoted” in a larger font size; used to draw attention. |
| Running Footers | headers and footers used to indicate dates, page numbers, and/or running titles; help guide the reader. |
| Running Headlines | headers and footers used to indicate dates, page numbers, and/or running titles; help guide the reader. |
| Sidebar | A smaller self-contained story alongside a larger story which may or may not be related; usually boxed with its own headline and set off from the main text. |
| Subheadings | a print effect in which layout, type, or pictures extend beyond the margin to the physical edge of the page. |
| Brochure | is an informative paper document (often also used for advertising), that can be folded into a template, pamphlet or leaflet. |
| Business Logo | a graphic representation or symbol of a company name, trademark, abbreviation, etc., often uniquely designed for ready recognition. |
| Grid System | organizing content on a page, using any combination of margins, guides, rows and columns. |
| Magazine Layout | the arrangement of graphics and copy in a magazine. |
| Template | A standard pre-formatted layout which may contain a color scheme, font scheme, pictures, and preset margins. |
| Prototype | (also called a “comp” or “mockup”) an example of how the final document should appear; often used to show clients in the early stages of design. |
| Page Size | aries according to publication or digital device. |
| Advertisement | a notice or announcement in a public medium promoting a product, service, or event. |
