| A | B |
|---|
| Ethos | an appeal to authority and credibility |
| Pathos | an appeal to the emotions |
| Logos | an appeal to logic and reason |
| Ethos | a doctor of sports figure endorses a product |
| Pathos | a product claims to make you happy |
| Logos | eat this because it is healthy |
| Ethos | a singer says a shirt is the best to buy |
| Pathos | a child is happy eating a happy meal |
| Pathos | a speaker makes listeners feel guilty so she will help |
| Logos | a commercial says a food is good for you |
