| A | B |
|---|
| Educational Background | General ability level of your target audience; influences the amount of text, word choices, & graphics you use in your publication. |
| Target Audience | In order to have effective communication through your publications one must know this critical piece of knowledge. |
| Balance | The design principle where text & graphics are not overpowering and the page is evenly disbursed with text graphics & headings. |
| Age | An important piece of information needed to know so you can determine the type of words and graphics to use in your publication. |
| Proximity/unity | The design principle showing the distance between elements on a page to demonstrate a relationship between elements. |
| Flyer | Used to advertise a one-time upcoming event such as a play or a PTO meeting. |
| Contrast | The use of size and color used to emphasize the most important elements on a page. |
| Letterhead stationery | The use of a heading at the top and sometimes also at the bottom of a letter. |
| White space | The blank or negative space on a page that is used to give the reader’s eyes a break. |
| Business card | A publication that contains contact information for a business or individual. |
| Repetition/consistency | Consistent pattern of font and color schemes and graphic types; repeated fonts, color schemes, or graphics. |
| Brochure | Describes a single entity in detail such as a course or a product or service; more long-term. |
| Alignment | Justification of elements. |
| Newsletter | Used to provide informational updates to a specific club, group, or organization on a regular basis. |
