| A | B |
|---|
| housing, utilities, and food are examples of | needs |
| inform, persuade, tease | purpose of advertising |
| repetition, providing financing options, personal selling are all examples of | marketing strategies |
| how interest costs are actually paid when it is a "no interest for you purchase" deal | built into price of item |
| spend millionsor dollars to do extensive research on advertising, use all angles to aggressively compete for consumer dollars | things companies do |
| "Money spent here cannot be spent there" is a saying that best describes | opportunity cost |
| "90-days-same-as-cash" is a method companies use called | financing |
| Reputation for holding its value is what marketing method | Product positioning |
| a car salesmen is an example of | personal selling marketing method |
| example of media marketing | TV commercials |
| 4 most common marketing tactics | Personal selling, financing, repetition, product positioning |
| returning an item because you realize you can't afford it is an example of | buyer's remorse |
| buying motives, realistic thinking, opportunity cost | things you should consider when making a significant purchase |
| shelf positioning, packaging and color, brand recognition are all examples of | product positioning |
| consider the opportunity cost, wait overnight, seek counsel are example's of what tactic | power over purchase |
| a good sales person will answer a question with | another question |
| amount of stuff a person has will not | make them happy |
| person young single adults should discuss big purchases with | accountability partner |
| affects your buying power | inflation |
| a budget is only successful on a person's financial success if that person also has | power over purchase |
| never buy an item JUST because | there is only one left |
| teens have cited this as their strongest influence over their purchase decisions | friends |
| The promotion of a product or service by identifying it with distinct characteristics; usually associated with public perception, quality or effectiveness | Branding |
| To buy an item with credit; paying over time | Financing |
| Refers to the financial opportunity that is given up because you choose to do something else with your money | Opportunity Cost |
| An amount of money you spend, usually $300, that causes some pain to part with | Significant purchase |
| The process of communicating the value of a product or service to customers | Marketing |
| Refers to the publicʹs ability to recall and recognize a brand by its logo, jingles, packaging, etc. | Brand Recognition |
| Feeling regret or concern after making a large purchase | Buyer's Remorse |
| An economic system based on a free market, profit motive, open competition and private ownership of the means of production | Capitalism |
| The persistent increase in the cost of goods and services or the persistent decline in the buying power of money | Inflation |
| A spur-of-the-moment, unplanned decision to buy a product or service | Impulse Buy |
