| A | B |
|---|
| the part of sports marketing that concentrates on creating a positive image for athletes, team, and events. | public relations |
| professionals that help athletes market their books | agents |
| what a company needs before it can market products with the likeness of sports figures, team emblems, or other official sports insignias. | license |
| the term applied to the amount that an author receives in book sales | royalities |
| organization that help athletes and coaches succeed in the lecture circuit | speakers bureau |
| the creation and maintenance of satisfying exchange relationships | marketing |
| a blend of the four marketing elements (price, product, promotion, distribution) | marketing mix |
| whatever people are willing to spend time and money in viewing | entertainment |
| renewing or rejuvenating your body or mind with play or amusing activity | recreation |
| can be used for marketing or advertising | new media |
| The powerful and influential feelings people have for sports | Emotional Ties |
| The publicizing or advertising of a porduct, service ore event with the goal of selling it | Promotion |
| A person's public expression of approval for a product or service | Endorsement |
| What a business must be sure of before it advertises a product | Promotion Objectives |
| The profit a sponsor earns | Return |
| Any advertising message that consumers are likely to believe reflects the opinions, beliefs, findings, or experience of a party other than the sponsoring advertiser | Federal Trade Commission (FTC) |
| Involves researching a target market to determine the specific items or services a small group of people will buy | Niche Marketing |
| Paid communication between the product maker or seller and the audience or customer | Advertising |
| Any free notice about a product, service, or event | Publicity |
| Includes any action communication that will encourage a consumer to buy a prodcut | Sales Promotion |
| Sometimes called promotional mix. It has four elements: personal selling, advertizing, publicity, and sales promotion. | Promotion Plan |
| Franchise | A franchise is the permission contracted to a group or single entity to sell a company's good or services within a certain region. |
| Fan Loyalty | The devotion to an entity. This determines how much fans are willing to pay for sporting event tickets and how many games they are likely to attend. |
| Seating Capacity | The total number of seats that are available at a specific stadium |
| Infrastructure | The physical resources required for the operation of an event or activity. This could include the right size stadium, enough offsite parking, and available transportation. |
| Price | The amount of money you charge customers for one unit. Ticket prices should reflect what customers are willing and able to pay. |
| Revenue | The money you collect for the things you sell. It is equal to Unit Sales x Price of each unit. |
| Demand | The amount of goods or services that customers want to buy. |
| Yield Management Pricing | This involves setting different prices for goods or services in an effort to maximize revenue when limited capacity is a factor. |
| Target Audience | Describes a particular market segment selected as being the most appropriate for a certain advertising campaign or schedule. |
| Promotional Items | Business will use certain items in combination with a promotional campaign to help attract customers. |
| Cost Per Reach | The cost of an advertising campaign divided by the number of people reached. |
| Media | Is used to describe avenues for communicating a message. The most common forms are TV, newspapers, radio and the Internet. |
| Awareness | The percent of potential customers in a specific targe audience who are aware of a product's existence. |
| Demographics | The basic characteristics of a population segment such as gender, age, and income. |
| Groundskeeper | Someone who maintains property grounds of substantial size like an athletic field. |
| Security | This person is responsible for the well being of fans, stadium property and workers. A shortage of these workers can lead to crowds becoming unruly. |
| Usher | These people are responsible for making sure fans sit and stay in their assigned seats. Fans will move |
| Ingress | Refers to the flow of fans to or into the stadium |
| Egress | Refers to the flow of fans out of our away from the stadium |
| Bottleneck | Lessening of traffic throughput |
| Satellite Parking | Any parking that is offsite from the stadium. Shuttle buses are often required to transport fans to and from the stadium. |
| Sponsor | Includes organizations, firms, or individuals that give teams money in exchange for advertising rights on stadium signage and naming rights |
| Signage | The collective use of signs, symbols or design |
| Naming Rights | The exclusive right of a sponsor to have its name and logo on a stadium. |
| Negotiation | The act of discussing and issue between two or more parties with competing interests in order to reach an agreement. |
| Licensing | Refers to the authorization that one business gives to another business, which grants one of the entities permission to use another's property in exchange for a fee |
| Royalty | A per unit payment made for the use of intellectual property created by a business or person. |
| Licensee | The group, individual, or corporation paying a percentage of the revenue earned through the use of the entity's intellectual property |
| Licensor | Owns the rights to some intellectual property and grants permission to a group, individual or corporation to use this property. |
| Profit | All of your revenue minus all your expenses. |
| Expenses | All of your costs. |
| Sponsorship Revenue | Any revenue that comes from corporate sponsors. |
| Licensing Revenue | Revenue generated from licensing agreements. |
| Roster | The list of the players on a team |
| Salary Cap | The annual dollar limit that a single team may pay all its players. |
| Turnaround | An attempt to make an unprofitable business profitable again. |
