| A | B |
|---|
| Alignment | Arranging design components in an organized and visually appealing manner |
| Balance | How design elements are arranged either horizontally or vertically on the canvas |
| Bitmap Graphics | Use square pixels arranged in a grid that have assigned colors, lose clarity when viewed up close or zoomed in, also referred to as raster graphics |
| Black & White | Use square pixels arranged in a grid that have assigned colors, lose clarity when viewed up close or zoomed in, also referred to as raster graphics |
| Brightness | How light or dark a color appears; adding black or white changes a color’s brightness |
| CMYK | (Cyan, Yellow, Magenta, Black) optimized for printing purposes |
| Color | Helps identify objects in a design; creates visual flow in a design; communicates feelings and moods to the audience or viewer; consists of hue, saturation, and brightness |
| Color Gamut | The range of colors that is defined by the color profile; when working within a given color profile, color choices are selected from the gamut |
| Color Profile | A pre-determined subset of specific colors assigned to an image; preset for devices like scanners, digital cameras, monitors, and printers so that the color of an image remains true from source to destination |
| Color Scheme | An arrangement or combination of colors that are carefully selected to capture the attention and/or set a mood for the user when viewing a project |
| Complementary Colors | Colors across from one another on the color wheel work well together when used in a design |
| Curved Lines | Gently bent; give a soft, relaxed feel to a design |
| Diagonal Lines | Slanted; add interest to a design |
| Digital Graphics | Any image or design created or edited by a computer |
| Dithering | If a particular output device (monitor, web page, etc.) cannot display colors within the assigned color profile, a process called dithering peppers in pixels of similar colors to replace the colors that cannot be displayed |
| Emphasis | Center of interest in a design |
| Grayscale | Uses true black, true white, and all shades of gray in between |
| Horizontal Lines | Carry eye left and right; convey a feeling of calm or peacefulness |
| Hue | The name given to a color |
| Lines | Give direction to a design; create movement in a design; thick lines show importance, thin lines demonstrate quick movement; could be vertical, horizontal, diagonal, or curved lines |
| Proportion | A size relationship between components of a design |
| Resolution | Describes the clarity of bitmap graphics, determined and defined by the number of Pixels Per Inch (PPI) |
| RGB | (Red, Green, Blue) optimized for viewing on a screen |
| Rhythm | Creating the feeling of movement in a design |
| Saturation | The amount of hue used in a particular color |
| Shape | The form of an object; when lines enclose a space; can be used to help identify objects; three basic shape types: circle, square, triangle |
| Texture | Combination of dots, lines, and colors used create the illusion of a surface appearance; adds depth and dimension to a design |
| True Color | All possible color combinations |
| Unity/Harmony | When all components of a design look as if they belong together |
| Vector Graphics | Use mathematical formulas to define lines, points, curves, and other attributes, do not lose clarity when viewed up close or zoomed in, best type of graphic for printing in large scale |
| Vertical Lines | Carry eye up and down; convey a feeling of awe or challenge |
| Visual Hierarchy | Using design techniques to carry the viewer’s eye from one component to the next; helps the audience process information in design and what is most important |
| White Space | The absence of text or graphics in a design; visual breathing room for the eye; helps avoid over-crowding and creates natural flow |
