| A | B |
| Ethics | Recognizing the difference between right and wrong, then choosing what is right |
| Code of Conduct | A set of conventional principles and expectations that are considered binding on any person who is a member of a particular group |
| Agent | An athlete/entertainer representative who aids in contract and endorsement negotiations |
| Intellectual Property | Property that results from a person’s original creative thought, as patents, copyright material, and trademarks |
| Patent | The exclusive right granted by a government to an inventor to manufacture, use, or sell an invention or an improvement of a product for a certain number of years |
| Trademark/Service marks | Word, phrase, symbol, or design that identifies and distinguishes a company from others and is granted legal protection through the United States Patent and Trademark Office |
| Copyright | The exclusive right to creators of Literary works, artistic works, broadcasts, films or musical composition which are protected for the lifetime of the author or creator and for a period of 50 years after his or her death |
| Certification Mark | A mark that certifies and protects the origin, material, quality, mode of manufacture, accuracy, or other characteristic of a product or service |
| Collective Marks | A trademark or service mark used by the members of a group or organization to identify themselves as members |
| Trademark Infringement | Is violation of the exclusive rights attaching to a trademark without the authorization of a trademark owner, meaning it is also an unfair and anticompetitive trade practice |
| Ticket Scalping | Is the act of reselling tickets for admission to events |