| A | B |
|---|
| AI | Native file type used by Adobe Illustrator, allows for future editing |
| GIF | Indexed color format (256 colors) which supports simple transparency layer |
| .JPEG | – Most common graphic file format, full color graphic format (16.7 million colors) with a relatively small file size |
| .PNG | Supports advanced transparency with a relatively average file size, can be interlaced, optimizing for internet use |
| .PSD | Native file type used by Adobe Photoshop, does not compress layers of a design, allowing for future editing |
| .SVG | An XML-based vector image format for two-dimensional graphics with support for interactivity and animation |
| .TIFF | Versatile graphic file type that can use a variety of color formats, works best for desktop publishing or print work |
| Adobe Illustrator | A draw program (vector graphic editor) that is commonly used for logos, icons, and other scalable graphics |
| Adobe Photoshop | A paint program (bitmap graphic editor) that specializes in photo manipulation |
| Budget | The amount of money needed or available for a project |
| Client Feedback | A person's performance of a task, timeliness, adherence to project purpose, etc. used as a basis for improvement |
| Deadlines | The latest time or date by which something should be completed |
| Design Comps | Multiple renditions of the design to show clients, provides a visualization of a product before it is professionally completed |
| Draw Program | Digital graphic editing program that creates and/or edits vector graphics (example: Adobe Illustrator |
| File Name Convention | Agreed upon by designers, project managers and client, refers to the protocols that will be used when saving files |
| Goals | An aim or desired result |
| Optimization | The act or process of making a design as fully perfect, functional, or effective as possible based on client feedback |
| Paint Program | Digital graphic editing program that creates and/or edits bitmap graphics (example: Adobe Photoshop) |
| Proof Preview | A tool in Photoshop that allows you to preview what the published version of your work will look on a particular output device |
| Target Audience | A particular group at which a film, book, advertising campaign, etc., is aimed |
| Typography | The style and appearance of printed materials, specific identifiers include style, font, typeface, etc. |
