| A | B |
|---|
| advertising | Any paid form of communication through mass media directed at identified consumers to provide information and influence their actions |
| effective communication | The exchange of information so there is common understanding by all participants |
| channel of distribution | The route a product follows and the business involved in moving a product from the producer to the final consumer |
| consumer decision making process | The specific sequence of steps consumers follow to make a purchase |
| marketing | The activity, set of institutions, and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society at large |
| marketing mix | The blending of the marketing elements |
| marketing research | Finding solutions to problems through carefully designed studies involving consumers |
| marketing strategy | A company's plan that identifies how it will use marketing to achieve its goals |
| merchandising | A set of promotional activities designed to obtain sales in the retail setting |
| personal selling | Direct individualized communication with prospective customers to asses their needs and assist them in satisfying those needs with appropriate products and services |
| price | The money a customer must pay for a product or service |
| promotion | Any form of communication used to inform, persuade or remind |
| retailer | The final business orgenization in an indirect channel of distribution for consumer products |
| services | Intangible activities that are consumed at the same time they are produced |
| target market | A speicfic group of consumers that have similar wants and needs |
| buying motives | Finding solutions to problems through carefully designed studies involving consumers |
