| A | B |
|---|
| Franchisee | The person purchasing the franchise |
| Royalty Fee | A fee typically expressed as a percentage of the gross sales revenue of the business with its measurement period matching the time |
| Start up costs | Includes(Equipment Purchase,Franchise Fee and Liquid Cash) |
| Franchisor | The person or Corporation that sells the franchises |
| Trade Name | Name under which the business operates |
| Business Model | The plan implemented by the franchisees to earn revenue |
| Net Worth | The total amount of assets a franchisee has including liquid assets |
| Territory | An area a franchisee can operate |
| Franchise Fee | A fee paid by franchisee to use the franchise name and be part of the company |
| Trade Mark | A legal word or symbol that represents a company or product |
